01
Too many elements, no priority
Everything is equally loud, so nothing is clear. We define hierarchy and the user path first.
One primary goal per screen
25+ years in designCustom WordPressWorking remote
Web design and development for companies that need a clear system
A website that is
not just attractive,
but works.
I design and build custom WordPress and WooCommerce websites focused on UX, performance, clear navigation and sales pages. No unnecessary page-builder weight and no design that only works in a screenshot.
Initial brief review is freeClear scope before work startsNo mandatory annual contract
StructureClear
Mobile UXPriority
PerformanceOptimised
WooCommerceWhen needed
MaintenanceStraightforward
GoalLess friction. More action.
A website is not a gallery of effects. Structure, content, performance and design need to work together.
Why DEUSPIX: design and technical implementation are treated as one system, from navigation to checkout.
WordPressWooCommerceUXProduct pagesPerformanceConversionWordPressWooCommerceUXProduct pagesPerformanceConversion
01 / Where websites usually fail
The website exists.
But the user gets lost.
The most expensive website problem is often not technology but friction. Visitors do not understand the offer, cannot find the next step or give up on mobile.
02
Mobile as an afterthought
A large share of traffic arrives on smaller screens, yet desktop designs are often just squeezed down.
Mobile UX is planned from the start
03
WooCommerce works but does not sell
Categories, product pages, filters and checkout need to reduce uncertainty and unnecessary steps.
UX has to follow the buying journey
02 / Web portfolio
Systems I have
built and improved.
From service websites to WooCommerce stores. Each project is approached through structure, clarity, mobile experience and the action the visitor needs to take next.
weider.hr
01 / WooCommerce / UX / E-commerceWEIDER.HR
Product experience, navigation, mega menu and shop interface redesign.
Visit live site → gaz-nutrition.com 02 / WooCommerce / Product UXGAZ NUTRITIONE-commerce content, product-page systems, categories, campaigns and UX improvements.
Visit live site → zvijezdazivota.com 03 / Service website / ConversionZVIJEZDA ŽIVOTASales-focused structure for a personalised creative service and online enquiries.
Visit live site → franjoruzman.com 04 / Architecture / PortfolioFRANJO RUŽMANPortfolio website focused on projects and visual hierarchy.
Visit live site →03 / What you get
Design, UX and code
pulling the same way.
I do not deliver only a homepage. I build rules that can be repeated across the entire site.
01
Information architecture
I define what goes where and why before decorating the interface.
Structure / UX02
Custom WordPress implementation
Theme or custom code adapted to the project, without unnecessary plugin layers.
WordPress03
WooCommerce UX
Categories, product page, cart and checkout are treated as one sales flow.
E-commerce04
Responsive design
Desktop, tablet and mobile receive real attention, not just automatic stacking.
Responsive05
Performance and technical hygiene
Fewer dependencies, optimised images, semantic HTML and a practical Core Web Vitals approach.
Performance06
SEO and AI readability
Clear semantics, metadata, useful schema and content machines can understand.
SEO / AI04 / Process
Four stages.
No chaos.
We agree on the goal and scope before production starts. You know where the project stands at every stage.
01
Brief and goal
What the website needs to achieve, who it speaks to and what matters most to the business.
01
02
Structure and design
Wireframes, hierarchy and key screens before full build.
02
03
Development and content
WordPress/WooCommerce implementation, responsive work and key content.
03
04
Testing and handover
Device checks, performance, forms and agreed functionality.
04
06 / Who you work with
Experience that
connects design and execution.
Nenad De LuxeNENAD DE LUXE
DEUSPIX / DIGITAL STUDIO
For more than 25 years I have worked across graphic design, web, catalogues, visual identities and digital systems. I do not separate appearance from function: every project needs a clear purpose and has to work in a real system.
I work directly, without layers of account management. You work with the person who plans, designs and understands the technical side of the delivery.
25+ years of experienceČakovec / Croatia / EURemote collaborationReply within 24 hours
05 / Pricing
Price follows
the real scope.
I do not want to invent a number before seeing the brief. After a short review you receive a clear scope, price and timing before work starts.
BRIEF REVIEW
Free
Short project review and recommendation for the next step.
Send a web briefCUSTOM WEB
Quote
Fixed scope and price after the brief.
Send a web briefWOOCOMMERCE
Quote
Scope based on catalogue, checkout, integrations and content.
Send a web brief07 / FAQ
Before we start.
I can work with an existing system, but for new projects I prefer a lighter custom implementation when it makes sense.
Yes. Redesigning and optimising an existing system is often faster and more rational than rebuilding everything.
Yes. Especially product pages, categories, navigation, filters, cart and checkout.
A link to the current website if there is one, the project goal, an approximate page or product count and the functions that matter to you.
08 / Send a brief
Tell me what the
website must do.
Send the basics. I will first assess what makes sense, with no obligation to order.
A website must
do a job.
If you have an existing site, a new project or WooCommerce that has outgrown its original structure, send the link and the goal.
Send a brief